Introduction:
Having a good screen recording tool is a necessity if you’re running an online business which requires you to make video tutorials, demos, etc.
If you’re using video marketing as a way to drive traffic to your web properties, you’ll probably need to make video tutorials showing people how to do certain tasks or maybe you wish to give them a sneak peek at what they’ll be getting when they buy a product.
These types of videos really help to build an audience and convert viewers into customers. The only way to show what you’re doing on screen will be to use a screen recording tool which can capture the screen clearly and has features that will allow you to edit the videos.
There are several screen recording software brands on the market… but many are pricey. When it comes to value for money, there’s only ONE screen recording tool that makes the cut… Screencast-O-Matic.
In fact, most marketers on a budget will be the first ones to say that this screen recording tool is a wonderful alternative if you can’t afford more expensive software like Camtasia or Adobe Premiere Rush.
Let’s look at the pros and cons of Screencast-O-Matic…
The Pros
- Very affordable
Screencast-O-Matic’s biggest selling point is its low pricing. The ‘Deluxe’ plan costs $1.65 a month (billed yearly)… while the ‘Premier’ plan costs $4 a month (billed yearly).
That essentially means, you could pay for 5 years of Screencast-O-Matic and it’ll still be cheaper than paying for a tool like Camtasia. Many beginner marketers who are strapped for cash will find Screencast-O-Matic to be a godsend.
- Has most of the features you’ll need
What do most marketers need when buying a screen recording tool?
They need it to record the screen as they do demonstrations/tutorials. They need to be able to edit the recordings, take screenshots and render the videos into MP4s so that they can upload it to their sites or post it on YouTube/social media.
Well, Screencast-O-Matic does ALL of that. While it doesn’t have the advanced editing features of Camtasia, it STILL has enough features for you to get the job done effectively.
You can add shapes, text, images, etc. to your videos in Screencast-O-Matic. You’ll still be able to create engaging visual content that looks great. Ultimately, that’s all that matters.
- Stock library
Screencast-O-Matic has a built-in stock library with images, videos, music tracks, etc. that you can use in your projects to create more interesting videos. This is a very useful feature that will take your videos to the next level.
- Sharing your videos is simple
You’ll be able to share your videos with just a few clicks of the mouse. If you choose Screencast-O-Matic’s cloud hosting plans, you’ll be able to host your videos with them and embed the videos from there.
While you won’t have YouTube’s reach, this plan will be suitable for marketers who are creating video courses and don’t want their content shared all over the place. There is content protection to a certain degree here.
- Free signup
It’s free to sign up for 30 days with Screencast-O-Matic just to get a feel for it. The only downside is that your videos will be watermarked, but you can remove the watermark once you upgrade to the Deluxe plan.
The free trial is an opportunity for you to test out the software to see if you like it. You most probably will.
The Cons
At this low, low, looooow price – Can one even complain?
Seriously. $4 a month! And it has all the screen recording features you need. There are barely any cons to this product.
One could say that it’s glitchy at times, but even tools like Camtasia tend to glitch and crash occasionally. It’s par for the course when using software.
You could say that Screencast-O-Matic lacks advanced editing features… but that’s because it’s priced so low for most marketers to use.
If you want advanced editing features, you’ll just have to go with Camtasia or Adobe’s suite of tools. Both of which cost way more than Screencast-O-Matic.
Should You Get It?
Are you on a tight budget?
Do you want a screen recording tool that is easy to use and will not break the bank?
Are you looking for screen recording software that’s not intimidating?
If your answer is yes to these questions… then the answer is also yes to the original question…
Yes, you should get Screencast-O-Matic.
It’s a very affordable screen recording tool that will help you make videos for your blog, video marketing, courses and so on.
Like Leonardo da Vinci said, “Simplicity is the ultimate sophistication.”
Get Screencast-O-Matic and start making your own cool videos today.
