How to Teach A.I. To Write Like Your Favorite Copywriters

It’s been said that it takes 10,000 hours to become good at something.

10,000 Hours?!

Sorry, but most business owners and marketers don’t have 10,000 hours when they need to move sales out the door today and pay their staff on Friday.

So what’s the work around?

Rich Shefren is having me on as a special guest, to show you how to write like your favorite copywriters in a fraction of the time using A.I.

Jasper Trial

Jasper Recipes

Unedited Transcript

Rich Schefren
You’re going to want to pay extremely close attention. The rules are changing. And if you don’t know this information, you’re more likely to be on the losing side than the winning side. I’m really excited about this.

Dean graziosi Michael thing Katrina, Ruth Ryan deiss, the one and only Russell Brunson, Sanyo. Riccati. We have Molly here. Todd Brown, Grover Frazier, Mike Dillard, Jeff Walker, Neil Patel, Dennis. I think that there’s a high risk of mass extinction of the internet business,

millions of businesses big and small clothes, pushing us into the worst global recession in history.

Unknown Speaker
The writing’s on the wall because things are changing. Things are happening change in the industry that’s forcing people to evolve and adapt or basically die. You need

Reed Floren
to see this to understand it,

Unknown Speaker
something like that will happen. You can write it in blood.

Rich Schefren
If there was a tactic or strategy that you’re most excited about, what would it be, we can go as deep as you want.

Reed Floren
I call this content sprouting these strategies work for any social media platform. If you believe it’s a good idea, you should stick with that

Unknown Speaker
when your business becomes Parsons identity, that’s when they stick this is really crazy. I don’t know if I’ve ever shared this with you waste the least amount of money to find that winter. That’s how you went for $1 day

Reed Floren
now I have people that on my list for two years that are still opening emails. To get this many amazing people in a room just amazing. We’re about to take you behind the scenes. This is amazing. If you want to know what’s happening in the future shooting now.

Rich Schefren
There we go. And we are live. And so today Hello, my name is Rich schefren. And to my Well, I guess to my right, would be Reed Floren and what we’re going to be talking about today is how to get Conversion.ai ai. How to get an AI system to actually write copy like some of your favorite copywriters are some of the most effective copywriters. And so I’m going to put this banner below because we were able to get a actual trial promo link for everyone that’s joining us today. And, and so read, you know, I don’t know your whole back history. But what I do know about reading and want to share that first is that read has really separated himself. I’m sure he’s done a lot of other great things. But he’s separated himself from really pretty much everyone else in the community pages of Conversion.ai as having been the guy that has figured out how to get the best out of it as far as different macros that he’s created different types of questions he’s created in boss mode, which I’m sure we’ll get to what is boss mode, and anything that relates to Conversion.ai as a relates to improving your marketing, or improving your copy or writing copy or writing marketing. Read is the guy to go to so welcome read and maybe tell people a little bit more about yourself since obviously, there’s a lot more to Reed Floren than just just that at any chance your notes Florian. Okay. I was watching my favorite podcast yesterday. And it’s Kenny Florian is and but different names. Anyway. So welcome. Read and yeah, why don’t you tell people a little bit about yourself?

Reed Floren
Well, thanks for having me on here rich. So I started doing this whole internet marketing thing back in 1999. There was a program at the time called Holic Vantage Comm. It’s a little banner ad on your screen, and you got like 50 cents an hour for every hour you were on. So I went, I was actually, I was 13 year old at the time, and I was in a college play at the time. So I went up to the local college, and I convinced a bunch of college students to sign up under me because you got like 10 cents an hour for every hour they were on. And that went down like five levels. So that’s how I started making money on the internet. And then delved into eBay and affiliate marketing. I had a stock market website that did really well. And then fast forward a few years, I started building my own email list and working with top internet marketers, and helping them with stuff and I started speaking on stages across the world. And then I’ve just been kind of taking it easy have had a few different product launches of my own over the years and then been playing with the AI stuff as of late the last, I don’t know three four months. I suppose. I’ve been really diving into this Jasper tool, and been having a lot of fun with it sharing with a lot of people how it works and how I’m benefiting from it and how they can use it in their business to help them grow.

Rich Schefren
Right? And like, would you say that, like, were you already interested in AI before Conversion.ai ai rolled out? Or was that really what piqued your interest?

Reed Floren
So I bought a good chunk of the AI tools and a lot of copywriting tools over the years, just to kind of see, you know, some tools claim their AI some tools aren’t at all. Some are definitely AI there’s, there’s lots of competitors to Jasper. From what I’ve tested, I like to harvest the most, I like the Conversion.ai tool, the mouthfeel it has the most power, most potential and a lot of different features in there to make things easy. I like how responsive the team is and how they’re always adding new stuff feels like every single day, they’ve got a new new update. So I’ll make a new video for something else in Jasper that they’ve put out to share with with my audience. And so it’s been a lot of fun to see a group that’s so passionate about their user community and really implementing what they want. And now with the introduction of boss mode, where people can use commands to guide Jasper, I think we’re gonna see tons of growth with the Jasper tool. It’s almost like the click funnel ShareFile, if you will, people are creating these these recipes inside of Jasper and they’re sharing what’s working for them. And people are sharing those online, I think we’re gonna see a lot more people come into Jasper, and a lot more people, a lot of people that maybe aren’t marketers, but have a unique way of presenting things and talking to Jasper and getting Jasper to do stuff that none of us have even thought about. You know, whether it’s better blog posts or better emails or better, podcast interviews, different things like that, we’re gonna see more and more people do with Jasper just with 1000s of people using it and using these recipes and creating their own recipes. It’s really exciting right now with the whole Jasper tool. Very cool.

Rich Schefren
And what so we, you know, there’ll be people popping in and out as we do this live stream, right, as it always is. And we always try and make it as much of a dialogue as opposed to a monologue. Like we really would like to get your questions and to, you know, here’s your chance to get read to answer any specific questions as it relates to you and your business and leveraging Jasper and some of the AI tools. And also, I guess, like, maybe you can read, like, if you were to talk to someone who didn’t know anything about this, right? Like, what, as I’m sure you probably would have done, like, what is your favorite way to kind of describe this and then show people what’s possible, because I really, I don’t want to cramp your style, I want you to kind of lead this as much as you felt comfortable eating this. And then, you know, I certainly know where like my people are generally like, in their evolution. So I can certainly answer any questions that you have. But I’m very, like, I want this to be more you talking and sharing than me, because you have some really great information to share some of the weights you’ve shared with me already that I’ve been kind of blown away by.

Reed Floren
Thank you. So what I really feel with Jasper is, you know, when you’re staring at like a Word document or a Google document, you have that blinking cursor. And it’s you’ve got this major writer’s block, because you see that just kind of staring at you, just kind of taunting you, if you will, or whenever you open up a blank document. And I think a lot of people really struggle with that, they see that they’re like, Oh, I just want to push this off, I don’t want to write, I’d rather watch Netflix, I’d rather go do something else today. And they really put things off. And a lot of that is that fear. And that’s why I feel Jasper comes in because even before boss mode, before all these recipes, they had these different templates, if you will, and they might create like a list of bullet points or a headline, or maybe a problem agitate solution for something. And you would just put in a little bit of text, maybe what your product name was, and what your product does. And you click Generate, and it would come up with anywhere from one to 10 different options each time you click Generate. And so people would see that and they could start writing whatever they needed to do. They create their ad, they could create their sales copy with that. And then the next version of Conversion.ai. Jasper allowed you to continue that thought and so you had basically a kind of Word document. And you could have it compose and it could continue writing about that information for you. And now this, I guess, third version of Jasper, is this boss mode and the boss mode lets you use these commands to really guard guide jobs. Do you have access to, you know, versions one and two still have Jasper. But this the 3.0 version, if you will, really lets you kind of take the wheel with Jasper and guide him to do just about anything. I mean, that is really limited by your creativity or the creativity of someone else. That’s great a recipe for you may startle fence.

Rich Schefren
And so what have been the the creations that you’ve taught Jasper had to create, and therefore created like a recipe or whatnot. What have been most what has been most popular that you shared with? Like what has resonated the most with different people? And like, tell me more, tell me how to do that, like that kind of stuff?

Reed Floren
Sure. I think a lot of things that have really resonated have been using Jasper with other tools. I know when we were talking privately, we talked about word tune in and summarizing content. So I’ve created a ton of different videos, on using Jasper with lots of other programs and how you do it and how you maybe research your market and use Jasper to create your content for you. I’ve taught people how to look at like, the people also ask suggestions inside of Google. So they do a Google search for something. And it’s like, oh, here’s kind of the top questions people are asking. And use Jasper to answer those questions. I’ve taught people how to go to like Korra, and answer questions on Quora and get a bunch of visitors and a bunch of people checking out their answers that way. And Jasper is doing all the content creation, getting those people back to the website, I’ve, you know, shared with people how they can really whip up, you know, blog posts, or video outlines, with Jasper. And basically, what I’ve been doing lately, the last couple of weeks is creating these different recipes to help people with their sales copy. Because I feel that that’s probably the biggest hang up for a lot of people, they’re really intimidated. So maybe you’re wanting to create your website, or maybe you’re wanting to put some sort of information product online or create a software product. And the thing that’s really holding you back is you don’t know if it’s gonna sell, you don’t know if you can write persuasive words that are gonna get people to whip out their credit card and buy from you. And so my goal with these recipes, is to kind of give you the the basic foundation where you can expand on you can tweak, you’ve had a rough draft of some sales copy, and that’s going to give you the ability to improve it or even hire a copywriter to flesh it out. But this way, you can whip up a sales page in 510 minutes, and you’ve got the basic outline of it. And then you do a little bit of tweaks here and there and you slowly improve it. And then you’ve got some sales copy that could do a lot of the heavy lifting for you in your business. Because it is a salesman that works 24 seven for you 365 days a year.

Rich Schefren
Yeah, that’s awesome. And so the, what do you think would be the best way to like, I see some questions here and I’ll pull them up. But um, before we even get to questions, like, should we run a few recipes for people like what what do you like to do to kind of give people a kind of blow their mind of what’s possible kind of thing?

Reed Floren
Sure. We could run some recipes, even for like individual people’s stuff, if you want to do that.

Rich Schefren
Oh, that would be wicked. Cool. So let’s see. So a couple things, guys, before we finally dive in here, and actually like, possibly write some copy for you. We do these I do these live streams every Tuesday and Thursday, Tuesdays from two to four Thursday six to 8pm both eastern time and if you’re watching on YouTube, please give a thumbs up subscribe, you know and share. If you’re watching on Facebook, please emote and comment and share. And if you’re watching on LinkedIn, please SHARE, COMMENT and connect. And if you want to have access to more of us, right then you can go to our Facebook group strategic profits. That’s the name of the Facebook group and read like if people wanted to find out more about you what’s your website where they could go? For sure. I’ve

Reed Floren
got one where I’ve been putting a lot of my Jasper stuff in it’s called I am as an internet marketing review and bonus com I’ll put the link actually to my recipes on there on the private chat so I don’t know if you want to share that with your audience and that I’ve been putting some of my recipes on and some recipes from other people to help people out.

Rich Schefren
So let me just Alright, you created a metaphor it cool. All right. So that is where you can find the actual recipes so that you could actually program your Jasper to actually do these things that we’re going to show you and so that’s the website and I don’t know what homers talking about small point but they do have until late Friday. Not sure what That is awesome to finally be able jump on live I often end up listening to replays. Cool. Glad to have you, Patrick. And also guys, if you’re watching right now please let us know who you are and where you are so that we can say hello to you. Duran from Lucerne, and john is in Vienna. And he’s hearing us loud and clear. Cool. Reed Floren. What’s up man says cam fats. And Ruben San Diego says way to go read. And Mike says sounds interesting. And can you tell about writing an email sequence where the topics of the males are kind of related to each other? Is that something that’s relatively easy to do? And then I have a follow up question on that. Like, have you done any kind of autoresponder madness type of email sequences with Jasper.

Reed Floren
Those are both on my to do list of videos and recipes to make. So I don’t have those ready yet, but, but I will be getting to the email sequencing. And actually, I’m going to be doing several templates on email sequences, because I think it’ll be really nice for product launches for JV recruitment, and for like, cold outbound email and things like that. So I just haven’t gotten to it yet. But that’s, that’s written down on my to do list of videos and recipes to create. So I will be creating a whole bunch of email related recipes.

Rich Schefren
Very cool. And you’ll find those recipes right there at I am review and bonus forward slash Jasper hyphen recipes. Then Michael has another question. Is there a way to implement open loops into an email sequence? Can Jasper do that?

Reed Floren
I think we could. It would be a matter of me playing around with it. But yeah, I think we could make that work. We could definitely hint at, you know, future. Like let’s say we came up with a confident outline of what our email sequence was going to be about and maybe the subject lines for those email sequences. We could have Jasper hint at those inside the emails and open up and close loops that way.

Rich Schefren
Like maybe insert cliffhanger here or something like that. That kind of thing. Yeah. Yeah. Okay, ABC has a question. What is the difference between augmented intelligence and artificial intelligence?

Reed Floren
It’s I’m not familiar with augmented intelligence is that maybe augmented reality? Sure. Yeah, yeah. That’s, that’s beyond my paygrade. I don’t know.

Rich Schefren
Elizabeth says great presentation read. And let’s see she’s she already knows she’s coming from the future. I’m emoting away on my iPhone. 10,000 hours is several things. Okay. I’m not sure what that means. Glenn in. Hi, bollocks. Good to see you. Glenn. Marvelous. driverless. That’s funny. Dr. Raghavan. A greeting for Germany. Guys. Great to see you. Very cool. Please explain Jasper. Okay. Well, that’s probably a good idea. Why don’t you explain Jasper? Sure.

Reed Floren
Well, Jasper is this web based artificial intelligence. It allows you to kind of write about just about anything expecially, marketing copy or blog posts, emails, things like that. And it uses a tool called GPT. Three, among a few other tools. But that’s a real technical thing. It’s that’s produced by open AI, which was something that Ilan musk created. And Microsoft has a big investment in. And so, Jasper for Conversion.ai, connects up to open AI and a few other tools and some of their own stuff, too. And they’re able to write copy based off of what the open AI tool has looked at on the internet in the past. So GPT, three or open AI, kind of looked at a good chunk of the internet, from kind of the dawn of the internet up until 2019. And it read like Wikipedia posts, and Reddit posts and forum posts and blog posts and things like that probably right about 10% of the internet at that time. And it went through there. And it figured out how people write and how things kind of flow together. And then what Jasper allows it to do automatically, is it will write a sentence like let’s say it’s The quick brown fox, it’s going to have a really high percentage chance where it’s going to be jumped over the lazy dog, it’s gonna know right now what the new thing is with how things flow how people right? And so it it basically mimics different writing styles of different people. You can even give it a tone of voice so you know, we could tell it to write more like rich and it’s gonna write more like rich or we could tell it to write like Russell Brunson and it’s gonna sound more like Russell Brunson or you know anyone you know, you could do you know Kim Kardashian. It’s going to Be able to write content similarly to how other popular figures write, or even, you could tell it to write in a sarcastic tone or to be funny or to be controversial or be serious, you can really guide Jasper on how you want to speak to your audience. And so with that being said, it’s just a tool that augments your your writing it. It’s not a complete replacement for yourself. But it gives you kind of a brainstorming, it gives you a lot of the thinking process of getting something out on paper, because I feel maybe you’re like me, in the first draft of anything is the hardest getting that first thought down. And really putting it out there is probably the hardest thing to do. There’s a lot of research involved. There’s a lot of going, how do I want to work this? How do I want things to go. But that’s not the case anymore. When you use a tool, like Jasper, it can just start writing for you. And you can go Hmm, I don’t quite like that. Let me change it up a little bit, or Whoa, that is a really good way to go with this. And I’m going to have Jasper continue. More, I need to shift gears a little bit here. And so you really can just guide Jasper, and you’re a bit of a mad scientist and an artist all in one. And this tool is doing a lot of the heavy lifting for you. I mean, we’ve had people use Jasper to write books in just a matter of days, you know, they’ll write a book from start to finish within a week. And then they put their book out and people are putting up blog posts every single day. They’re coming up with the scripts and outlines for their videos for their sales copy for their emails, there’s so much people are doing with this tool. It’s just really mind blowing.

Rich Schefren
Got it? And the Yeah, I think that answers that pretty well. And Jasper is just the name was with that they call the AI tool at Conversion.ai. And this is a pretty straightforward, no, you still need to learn it because it’s not going to be in its final form. And you’re going to have to take the raw that it gives you and tweak it. And if you don’t know what is persuasive, and what isn’t, then you’re not going to know how to take it and improve it. So anything to add to that?

Reed Floren
No, I agree. It basically gives you a good starting point. Also, you could use it to take existing copy or existing blog content and improve it. So I’ve even taken like other people’s content and use Jasper to kind of rewrite it and guide Jasper on how I want things to be. And so that’s been a really effective strategy for kind of repurposing like private label rights content or content I find online that I like you have to be a little more cautious about plagiarism when you’re doing something like that. It’s a little more gray hat black hat way of doing things, right. But there is a way to do that. And if you’re going to do that, you definitely want to run it through like copyscape grammerly premium, and make sure you’re not plagiarizing anyone but it does give you a great starting point to improve on existing copy.

Rich Schefren
Probably totally agree. So it’s a great way to get a first draft and then it’s also a great place to take a draft and make it better. All right, john. Michelle is in California Norma is in Los Angeles. Dr. Roman is in Coronado Island, San Diego. Michael is from Germany. Nice picture Michael. You look like an actor in that picture. eV from aventura, Florida, who dala from Dubai. He’s a software architect. And Isaac great presentation. Reed Floren and Hey, rich. This is a really interesting breakthrough. Thanks. Milos Reed Floren is the expert and incredible teacher. There’s no stone unturned with what he teaches, says Jean Marie Baird. And Glenn says hey neighbor, rich great to have you read. And I’m from Sweden and just start using Jasper as well and I absolutely love it have not created this much content in yours says Patrick. Very cool. Hey guys. Danny here Great to see you guys. Greetings from Germany arm recipe sounds really powerful. Hey, rich Orlando, Florida here been a while since I’ve been on during a live stoked to be here. Thanks for all the amazing content. You’re welcome. And thank read because he’s providing it today. How is Jasper different from I don’t even know how to pronounce that writer. I use writer now to help me with my copy. Please share that link again. Thanks. So what is writer,

Reed Floren
writer is another tool. Similar to Jasper, it’s not as powerful. In my belief. I do believe they still use open AI GPT. Three for that tool as well. There’s dozens of tools that are probably hundreds now that are tapping into that. And I’ve tried a lot of them. I did do a trial of Reiter of maybe a month or two ago. It didn’t really resonate with me it was so limited on the amount of output at least that I could do in the trial. It was like 5000 characters or something. I was like oh, I I click Generate twice, and I’m done. So it was like, Well, I’m not buying this, especially when I already like Jasper. And so at that point in time, it was more like the conda, Jasper templates where you could put in, like your product name and a brief description of something. And it might spit out a headline or some bullet points. And that’s at least the version of writer that I saw a couple months ago. And so I don’t know if they’ve added in since then. But Jasper includes that. Plus, it includes the ability to continue composing plots that has all these commands and recipes. And I think this is going to be the gold standard of marketing tools. I think most people that are in the online marketing, digital marketing space, are going to subscribe to Jasper eventually, it’s just a matter of converting you guys over to the cult of Jeff Jasper, if you will, and getting you guys to to see some results with this tool. Because I think once you start generating content with these recipes, you start putting out blog posts, you start putting out better sales copy, you start writing those email sequences, you’re going to see that Jasper pays for itself so quickly, that there’s going to be no point in trying out any other AI tools.

Rich Schefren
Got it? And I know at the beginning, you had no association with Conversion.ai Is that still the case? Like, you know, as far as like, you don’t benefit in any way, whether I’m just a

Reed Floren
customer, just a customer, I am an affiliate and a customer. They’ve made me a moderator in their group, because I reported enough things to spam for them. And they made me a group expert, or whatever. So I’m a certified Jasper expert or whatever. And so I’m listed in a little directory that people can hire me, for one on one help if they want. But yeah, that’s it. I don’t have an ownership stake or partnership stake and be great if I did, but I do not.

Rich Schefren
Well, listen, Conversion.ai if they know we’re smart, maybe they’ll cut you in. Alright, so what would be the best way to use this awesome tool for something like the touchless agency? For those that don’t know, it’s this is not my words, these are his words. It’s an awesome biz up for creating your own agency. Well, if you have an agency, then you could use pretty much these tools for your clients. I think that’s pretty straightforward. Anything to add there read?

Reed Floren
Yeah, I’m not familiar with touchless. agency. I haven’t used it myself. But I know there’s some guys in the group. One of them that really stands out. His name is Daniel Vega. And he has a whole team of writers, I think he’s got maybe 30 or 40 writers under him that are creating a content for his agency clients. And he is very active in the group. He’s also another certified group expert. And he creates all this training inside the group and shares what’s working for him and how he’s getting these clients and how he’s hiring these freelancers to work under him. And to create content with Conversion.ai to solve his customers problems writing those, those blog posts, helping them with their Google My Business listings, those kind of things seem to be what he specializes in. And so there are tons of people. I mean, there’s 30, some 1000 people in that group for the Jasper Conversion.ai group, and a lot of them have agencies and they run they use Jasper to create content for their customers create those better blog posts, create better copy, create better emails for them. And that’s basically going to be what we’re demonstrating on this call. And they’re using those those recipes, those commands, to really enhance their production make things so simple and easy for them, that they get that first draft that they might want to wait a little bit before they send it over to the customer because the customer might be like, Oh, you spit that out in five minutes. But you can get that that first draft done, send it over to your customer and get their thoughts on it and then tweak it some more with Jasper and you’ve got the finished product for them.

Rich Schefren
Or even make sense. And that link is a link. The link below us gives you 10,000 free words written by Jasper so lisabeth mind blown. You talked about this a couple weeks ago, I’ve been thinking a lot about this cool. Yep, I’ve had to do some significant editing with output. But Jasper is so incredibly useful. How is your tool there? It’s not his tool. It’s just a tool that he uses. And he happens to be a power user from AI tool available from Clickbank which are having lifetime deal. Do you know of anything on Clickbank that is a GPT three tool.

Reed Floren
I mean, I know there’s lots of different ones out there. I don’t know about Clickbank. One of the things that worries me and I fought a lot of the lifetime tools with this is there a significant server costs with with a tool like this because each time it goes to generate content, it has to connect to open AI and pay them a certain amount for every single character, every word that it’s generating. They’re paying open AI a licensing fee each time it generally to text and so when people buy one of these lifetime tools for 50 bucks or something, I don’t know how those businesses are going to stay afloat in a couple months or a year, because they’re going to burn through all this cash from you selling their lifetime deal. And unless they find a way to get monthly recurring customers at some point, they’re just gonna go under, because they’re gonna be like, well, we’re running in the hole every month, it was a good run, and they’re gonna take your money and run is my belief. Without that, and so, you know, granted, before I got into Jasper and start using it, I bought all those different tools, because I was like, Well, one of them might last one of them might survive. But I’ve found that since I started using Jasper more and more heightened, don’t log into those tools at all. Like, I

Rich Schefren
don’t use them, they’re clunky, they’re outdated. They don’t Well, I’m not like if they’re getting outdated already, right, like, that means they’re not keeping up. And if they’re not keeping up, the writing is already on the wall of what’s going to happen. So I totally agree with you. Yeah, I mean, you know, a lifetime membership is only as good as the people that are offering it. Right. So, you know, like, I offer a lifetime on CLR winters. But I’ve been doing this for 20 years, like and I haven’t gotten anywhere, right. Like, there are a lot of people that have come and gone in those 20 years. For sure. The answer to this? Villa is yes. Right. It does come up with lots of topics for you to write about. And there’s actually an idea generator in it. Right? Read?

Reed Floren
Yes. I mean, it’s basically unlimited content ideas you can get from darvis.

Rich Schefren
YouTube studio just wanted to write a comment, cool. a recipe for arm sequences would be fantastic. Something for 180 days, or even a whole year would be a dream. That would be a long

Reed Floren
culture, like from time

Rich Schefren
to time. April says, Hey, hey, and then she says, Hey, again. And lifetime deals often fail. I bought about 10 lifetime deal apps, and the only one I use and love is Jasper. So Sarah Jones, and why your tool is so expensive. It’s not his tool. Let’s just be clear again. And, and you get 10,000 free words on it. And it is what it is. and cool. It is what it is. And for something good. You generally have to pay for it. So with that, do you want to pull up your screen? Do you want me to pull up my screen and then guide me like what do you think Whatever’s easiest for you? Whatever.

Reed Floren
Whatever works for you. I do have different recipes of mine up in different tabs.

Rich Schefren
Yeah, why don’t you? I think you have to click share screen on their like on do you see it below you?

Reed Floren
Yep, yep. Hold on guys to set up my preferences for new computer on another Mac since we last talk. Huh? See if that’ll go. So we’ll share it sharing.

Rich Schefren
It’s there. And then I think I need to do this. And then add this to the stream. And But see, there you go. There we go. Maybe zoom in a little bit.

Reed Floren
Yeah, I can do that. Better. That’s a little bit better. Can you guys see? Well, let us now. And maybe if someone has like a sentence about what their product is just some real, real brief blurb about what it is, you know, maybe they’ve got a course on losing weight or whatever. They just tell us what that is. And we can go for or work with, with creating something for them.

Rich Schefren
So this is your chance, guys. Like if you want read and I’d be working on copy for you right now. You need to give us a sentence to start and what kind of sentence read

Reed Floren
just kind of whatever their product is, you know, maybe it’s a you know, a course on making more blog posts or it’s a video series on you know how to do eBay or whatever, whatever their product is. We’ll kind of go with that.

Rich Schefren
Right? I see some people he’s saying visible. Christopher saying visible and Mark is saying blurry, but it doesn’t matter, guys, just let us know what it is. Like we’re gonna, if you guys can’t see once we run it, we can always just like go to mine. But here’s one, but I’d like to pick it out of a few. So let’s see if we get any other ones Insta patients get more social media patients for your practice. Yes, we’re going with that up. Let’s see, visible and clear. Okay. So it looks like Okay, there’s another one how to attract affluent clients with seminar for financial advisors. So your choice read you got installation so far, how to attract clients? I

Reed Floren
think we can probably do both. Alright, it should only take a few minutes. So instead patients get more social media patients for your what was it for

Rich Schefren
practice for your practice or medical practice, I guess. Right for medical practice? Yeah, since its patients, right.

Reed Floren
Yeah. Right. So with this one, this is based off of David fries, that 12 step foolproof sales letter template. And so what it’s going to do is it’s going to kind of write a basic sales page on this. So I’m going to tell Jasper with different commands. So with this, I can do like command, shift, enter, and it’s going to leave the command there so you can see it after I’ve generated. So like, how to get more social media patients with Insta, I’m gonna have it generate some more, they’re probably don’t need all that.

Rich Schefren
And just be clear, right? Like, can you zone Can you zoom in a little bit more just so that people can see like, what you’re doing there? So this is boss mode, right? And in Boston? Oh, yeah. You’re seeing read here, where he wrote, write a how to headline about the above. And that’s basically what boss mode is. You’re telling Jasper what you want done, and then you hit Ctrl, enter like or something like that, right or Command, enter,

Reed Floren
command, enter, or Ctrl, enter if you’re on a PC, if you want to leave the command. Like I left the write a how to heart It’s command, shift, enter, or Ctrl Shift Enter on a PC. Got it. Alright, so so we created a real basic how to headline there and I could have an experiment, but maybe we’ll do like a Secrets Revealed. Okay. So secrets, let me have it redo that one. I’m kind of surface gets a little wonky. So as installations, is that the name of the product,

Rich Schefren
it sounds like and it’s, you know, what he’s delivering it sounds like his new patients for dental, chiropractic and medical, like, basically leverage social media to get more clients for your business kind of thing. It sounds like.

So maybe it’s like, Yeah, get more patients through social media or something like that, right?

Reed Floren
I get rid of the Insta patients, just because I think it’s gonna confuse Instagram. Right. Now that makes sense. We’re gonna start over here. So get more patients through social media for your dental chiropractic medical practice. All right, so. So that’s a little blog on that one. Let me see if I can get it to create something a little sexier. Three easy ways to get more patients using social media. Let’s get actually coming up with ideas for the courts. I want to get rid of those ideas. But I prefer that over the other. Yep. So let’s do a Secrets Revealed so this is kind of coming up with different headlines we could possibly split test. So that one it’s a little bit I’m gonna have Jasper do it again. So that’s, that’s one of the things with this is it’s kind of a matter of trial and error. So like how to get more patients using social media in three easy steps. That’s definitely basing it off of the headline above, which is fine. Why don’t we do like a problem agitate solution doesn’t like us today. There we go. Sure.

So getting more patients with social media is hard. You’re not alone, really hard to get people to come in for a visit. It’s harder when you don’t have the right tools. We’ve got your back got the social media software tool grows your your your patients using Facebook and Instagram, Twitter and all that. Right, and then get rid of those hashtags. Will so this would be more of a personal bio about yourself, but we’re just gonna I have two hours kind of whip something up. So like that one’s just coming up with kind of a random bio for something. So what I’ll do is I’ll have it do it. Again, if we get something a little bit, that’s a little bit better, obviously, you want to be your actual name and your expertise and things that you’ve done. But just to give you an example. And so we’ll do like some bulleted benefits for this product. So like, for instance, the direction this one went was like a social media tool. And so it’s coming up with some of the benefits, that may be the case. So what I’m going to do is I’m going to have Jasper can’t continue this thought of Command J here. And so it came up with a few other things here, let’s see if I can get through any more.

So I came up with a couple other bullet points, you could make them sexier, but it gives you a little bit of an idea. And then this part, if you had some testimonials or social proof, you know, maybe you’ve been able to grow some practice from, you know, 10 clients a month to 100 clients a month, you would have that information here. And then let’s say that you have an irresistible offer for this software.

And so we’ll have that. Continue.

Continue some more. Let’s get in a few things. Now. Let’s say that we’ve got maybe a guarantee that we want to quit it.

Rich Schefren
And I don’t know if this is helpful or not. But like Christopher put in a bunch of like other just miscellaneous stuff like valpak coupons, no longer working question mark, get people to know love and trust you before they book their first appointment, dominate your local market blow away the competition with your short engaging videos.

Reed Floren
Was that the same person that this one was? Yeah. Um, okay, so I get it. So Val packs, like the like the prescription thing? I think? Um,

Rich Schefren
yeah. Right. Yeah. The white agitate, right. Like it’s there. Like, you know, lots of doctors in places use Val pack. And right like that, right,

Reed Floren
I think, Oh, yeah. So that’s something that you can do as things go on in your copy. Like, let’s say that there’s specific things in your bullet points that you really want to cover, you could use this content description, brief area, and you could write a little bit about that. And it’s going to help guide Jasper. And you could even turn that on and off. And you can hide that content, if you will, if you want certain keywords to be more prevalent. in that section of the copy, you can put three different keywords here, that’s really useful if you’re writing a blog post, because maybe you’re trying to, maybe you’ve researched what you want to create, and a certain section of the blog posts, you want it to be talking about dentists, for instance. And there’s, you know, a couple different dental keywords that you want to hit, you can put those in there. And Jasper is going to try to weave those into your your writing, and make it flow. And so that that can be really useful. with Stephen, you can turn that on and off and change that content as time goes on with your article or your hobby.

Rich Schefren
Yeah. And would you say like, what we’ve just done here is reflective of how it generally goes or does generally go better than this does generally get worse than this. Like, where’s this pretty accurate? Like, based on your experience?

Reed Floren
It’s, it’s kind of garbage in, garbage out. So the different templates will do different things. You know, this is more of like a real basic one, to kind of get the ball rolling for someone. And so the more information you give Jasper, so let’s say that you had like the, the book jacket for for a book, and you had the kind of the bullet points of what what’s covered in that book. You could put those in there. And Jasper has a lot more to go off of. We gave Jeff Jasper 15 words maybe, and kind of let it run. And so I haven’t been guiding it. I haven’t been telling it to tweak things, just letting it generate just to kind of show how commands work.

Rich Schefren
Got it. And so, if we were doing this in a way where we really cared about the output, how much information should we be putting up there like in the beginning

Reed Floren
That would depend on what you want to do. Personally, the more the better in my personal belief with it because Jasper. So there’s a couple different plans with Jasper. So there’s the regular Jasper subscription that people gonna have, and it doesn’t have access to these commands, and it can look, I think it’s like 600 characters above. But in Jasper boss mode, it’s like two or 3000 characters. So the more information you can give it, the more Jasper is going to reference content above it, and it’s gonna create better copy for you. So if you’ve got a little bit of a brief on, here’s what, what my product is really about, here’s what we do for people. And that can even be playing with different modes inside of Jasper. So let me just take something here, get more patients, stuff patients. So this is another built in frameworks, if you will. And this is an carpus 1.0. But you would all have access to that, too. And let’s see if I can generate to zoom out.

And this one’s kind of fun, because it even can do other languages in this mode. So if you were, let’s say you only know English, but you want to write something for the Spanish market, you could have it create content in Spanish. Now, you’d probably want someone that knows Spanish to read through it to make sure it made sense. But you could have it do that. But here, it’s it’s coming up with your Ada framework. So attention, interest, desire action. And you could take this information, like let’s say you liked one of these or you like certain elements, maybe you liked the attention on this one, but you didn’t like the interest and desire and action when you might like the desire on this one and the interest on that one and the action on another one, and you could copy and paste those elements. And you could put that at the top here. And Jasper has a little bit more to go off of, of what your product is. And that’s going to create better output for you.

Rich Schefren
Next time, very cool. And like what has been the very best, like, out of the gate that you’ve ever been able to create, with Jasper just to give people a range of like, what you know, what they can attract, like, you know, I would assume that most of them are not like, are probably going to play with it less than you. So odds are is that like wherever you took it like that might be their high bar to

Reed Floren
you, I think the one that I found the most rewarding for myself was I was a guest speaker for someone, they do a course on how to write books with Jasper. And I’ve been a guest speaker for them several times. But for one of the people that we helped, she was writing a book on some sort of prayer technique that I was not familiar with at all. And I put in a couple of words about what the prayer technique was, according to her. And we let Jasper right. Count the beginning of her book, it came up with the kind of chapter ideas that outline it came up with parts of the chapters inside the book. And she was so happy with it that she reached out to me to get a copy of the content I was creating in Jasper during our demo, because she wanted to use it in her actual book. So I gave it to her. So she could just have it and that was before the boss mode recipes that was just being able to do Command J and having it compose. So we just kind of gave it a little bit of a convert sensor to like we did in the beginning here. And just let Jasper go and just barely guiding it. In, you know, I did, I think maybe two people’s two different people’s book during like that hour. And both of them were blown away with the content. But I know she was really ecstatic about that and, you know, reached out and wanted it so she could use it. So that was that was first Sorry, I’ve ever tried to do a book with it. So that was the best part.

Rich Schefren
Alright, so the other one was what was the other one? The other one was? Had a was it this one? Let’s see. Oh, there’s a bunch now. So there’s how to attract affluent clients with seminars for financial advisors. There’s wine marked app is a convenient place to sell your wine to high quality clients that buy regularly. There’s someone else that has helped musicians get over stage fright, or how to build, grow and monetize a massive email list with quiz funnels and Facebook ads.

Reed Floren
The first one, if we’ve got time, I’ve got a couple more templates that we can go through. So it was a how to do something about seminars? Yeah, it was, how to hold on? Or was it?

Rich Schefren
Do Hold on, there it is how to attract learners how to attract affluent clients with seminar for financial advisors.

And maybe put like, should we add some stuff so that we may get a better output?

Reed Floren
We could, we could just come up with kind of a bogus product for this if you want, or we could ask them. Like, it’s a six week course, or it’s a, you know, two day event or

Rich Schefren
that kind of thing, that you’re having any more info for us, and I’m looking here, Scott, maybe copy and paste something from your website, that would be ideal. So that we could actually, I’d say, or we could look something up here, right? Like affluent clients, okay? track, foreign

Unknown Speaker
to

Rich Schefren
financial. Okay, here’s a TextView a man, I just put it in the private chat read, I’m gonna give you a link that I just found that could, you could probably pull a bunch of copy from Sure.

Reed Floren
I’m just gonna take that out off subscribers, or whatever this is, I will let me have this for this one. So this is Bob Sterling’s power copywriting formula. Okay. And so we’re just gonna paste that in there. Now, there’s some other things that we could do with this. So let’s say that we even like this as is, and we want to rewrite this do is I could highlight it, and I could explain it to a fifth grader. And so it’s kind of rewriting that sentence, I could keep that if I wanted, I could rephrase that sentence. So that’s different things that you could do to to help you revise existing content on the internet and use it for your your own use. So that’s kind of a company ninja trick with Jasper. So we’ve got a little bit of information there. Hopefully, that helps guide Jasper a little bit here. So I’m going to have it create a list of features for the above.

I think that’s pulling like the 30 people to create an intimate atmosphere. So it is kind of summarizing some of that and turning those into kind of some some features.

So here’s kind of creating turning those into some benefits. So we may find that we like some of these benefits that may guide us with our content. We can even have Jasper kind of continuous train of thought. And so it may come up with some additional content here that we really like, and we’re or we might like it better. And that’s something that I’ve done, where I just kind of have Jasper kind of go on a rampage, if you will, for a bit and see if there’s something that I really like, and that’s like, Oh, you know, like this, maybe this customers or this question or this, this particular sense, I really, really like I want to make sure I include that in my copy and maybe I’ll get rid of other stuff that it generate because it came up with something even better, just letting it come naturally flow with Jasper. And so that’s kind of fun. And so let’s let’s have a create an offer for this.

I think a lot of this is A little bit more blog posts like probably from we put up above. But it wouldn’t be a good way to, you know, let’s say that you saw that an article in your market that was really popular, it was getting shared a lot, you could take a couple paragraphs, put it into Jasper. And Jasper might be able to spit out your your own version of that article. And then it’s a matter of getting other people to link to it. Maybe you see that an article is, is ranking really high in the search engines, but it hasn’t been updated in a few years, you could write your own version of that article, find the people that are linking to it, and try to convince them to link to yours instead. So that and that could be a way to really dominate your market by not having to do a whole lot of thinking you’re already creating content based off of what Google likes and thinks is the best answer on the on the market right now. And so that that’s a great way to kind of dominate your niche without a lot of research or a lot of effort. Let’s see, when cobbling guaranteed. That seems a little wonky. Let’s see if we can get a little better here.

That blog contents kind of thrown it off. Let me try without doing all this. Let’s see, let’s do like a line master. House. Track. It’s using a track, maybe help financial advisors can attract how to help financial advisors

and affluent clients something like that.

Rich Schefren
And then you might want to get on how out REITs or be a masterclass to help financial advisors,

Unknown Speaker
I guess. There we go. Cool.

Reed Floren
So like that’s coming up with a little bit more of what I would have in mind for what kind of features are for something like that particular thing, let’s see if we can come up with some more here. Okay, and so that’s just kind of coming up with like a random URL that probably isn’t even a website. Now what I’m going to do is I’m going to have it turn those into benefits.

So now it’s coming up with some of the benefits and that that may help either our content because then it’s a matter of turning these bullets into a little bit more salesy villains, but give us some stuff to guide Jasper. Let’s see if we can go a little further here. Let’s see if we can get a better offer. This time now that we have some butterball in there.

That one kind of made up a testimonial. It’s kind of fun. I use a made up testimonial for this kind of interesting. That’s coming up with some video, I guess. You can see sometimes Jasper is a little weird on what it wants to do. Here we go. This is more like what I would have envisioned. And oftentimes, that’s a matter of kind of tweaking the commands a little bit. Most of these recipes that I’ve created, it’s really been me just having the idea and writing down kind of the gist of what I think it should do, and trying it out and going, Hey, that kind of worked. And I just keep it or Hey, I had to tweak it. Like if you look at my corresponding video for each one of these recipes, it’s me kind of trial and error, creating a sales copy from scratch in about 10 minutes for each one. And it’s just kind of from idea to completion, trying it out. And so that’s, that’s really where things go with it. So here we’re getting a little bit more of what the offer is, what they’re going to get and what it’s all including. This is the old content. Let me get rid of that and see if we can come up with a guarantee. Doesn’t seem like a guarantee to me. Let’s see if we can get it. It’s not the best idea. That’s right. Oh, hey, Ronnie back. Gee,

that makes no sense. Sometimes Jasper has a mind of its own. There we go. So that’s, you know, getting kind of adjusted for urine, liquor probably have a continuous thought. Okay. Oh, I’m having it create a headline. And kind of the lead part of your sales letter just because it has a little bit more information.

Not that’s the best headline, but a little bit of tweaking, they’re like how to find that attract affluent clients. Could be a good start for a headline and going a little bit more into, you know, coming up with additional headlines with this. Like, I could have it count with another one, even with the same command. Like learning how to market yourself, like the professionals and mastering your marketing could could be useful, you know, creaking and putting a mixture of these two together, you may be able to kind of mishmash it and come up with something that was really hard hitting. So like, here’s, like your opening paragraph. So like your gateway to increased revenue and more powerful marketing message comes at a low cost, you get full access to the best online resources, that kind of thing. So let’s try to eliminate some objections people might have.

That seems a little wacky.

That’s coming up with some funky stuff. We’ll skip the objections. Because sometimes that just does not gonna work. So here’s some stuff you may even want to keep the make sure that you had in there like these could be questions. Like sometimes you see at the end of a sales letter after like the PS, sometimes you see kind of some q&a. And there might be kind of like 10 different objections that people have. And it answers it that you see that a lot with seminars, for example, like where’s the event and all that kind of thing? Can I get a refund before such and such date that those kind of things are in there? So that’s, that’s something you see, I also see with info products, like do I have to download this to my computer, and things like that. So those may be interesting things to hit up, either as objections and the copy or something towards the bottom. Let’s see if we can come up with some deep pain points. I would say that’s probably true. They don’t know how to reach their affluent customers. And they want something that’s low cost for that.

And they want to make more revenue without hiring more staff. They want those wealthy customers things like that. How it creates some urgency. It’s not too late to sign up, that’s fine. See if I can have it was part of before how it eliminates the pain

sets pulling in without hiring more staff, I think was one of the things up here. It was seeing that that so that’s that’s where you see what when Jasper is providing output for something it can go off on a weird tangent, if you haven’t read what it generates in make a few tweaks, because it’s really reading what’s strictly above it. Now you can stop it from reading what’s above but being in three different Asterix and that’ll stop it from reading anything about that line. And then it’s just going to be looking at stuff from from this point onwards. So You kinda like something but you aren’t 100% sure you want to keep it, you would put those Asterix in. And that can be a useful way to keep Jasper kind of on track without content that you may want. Let’s do like a little bio. Obviously, like I said before, you would want to have a bio that actually fits, what your, what you’ve done, and who you are. Like, that’s not super relevant. I guess an economics degree could be useful for this, but it’s not really what I envision. So that’s better. And oftentimes I find that it seems like running the command a second time. It’s like Jasper goes, Oh, you didn’t want that at all. Okay, let me go with this other variation, and seems like that second or third generation ends up being the one I keep, that’s just what I’ve noticed. And maybe it’s, maybe I haven’t written the commands out the best, I don’t know. You know, like, there’s 1000s of people in the group, and they’re all creating different things. So I’m sure someone’s gonna take some of my recipes and make them 10 times better. That’s just how it is. Um, so I think we, that was part of what it generated. So maybe we’ll have some more credibility. So we’ll just pretend That’s true. But that person’s done some more stuff that could be part of their bio. This is where you would actually have testimonials, and not what Jasper spits out. So maybe we’ll have some bullet benefits.

That may have to be like some of that’s a little strange because of what it spit out of, no, this person is done. And you can find that so these don’t have to be in the order that I’ve put them in, I just kind of went with the order of how Bob’s thing was. So maybe I want to put it here, for instance. So like, this one’s like hiring people are making more money without hiring more staff and effective ways to differentiate yourself and connecting with advisors, things like that. Just because I put it a little bit higher than that additional information. Now, if I want to summarize,

that’s going off of that. That other information, let me one of the things that I’ve done, that has worked well is I will move some of this stuff up. I’ll put it towards the top. And that way, it doesn’t have any of the other content.

Inside that’s creating kind of what the price and bonus package is, for this offer. It’s only looking at this online masterclass to help financial advisors. And that’s how it came up with what it thought it could be, let’s go with another generation just just to see. So kind of what it is, have I continue should read a little bit more here, not just have to do some random stuff. come up with something better. I think I’d have to put in more content for it to kind of go here. Let’s say that you want to have the price, the price, maybe you’ve got this information that kind of summarizes what your practice. And that usually you get a little bit more than just 197, usually a little bit more in depth. So it gets funny sometimes. Let’s go excuse me with um, I will mix it up here. We’re already at like 1700 words. I know some of this, we won’t use at all. But it’s kind of interesting with just a short amount of time, how you can get kind of the bare bones of what you might want to do with your copy. And then it’s a matter of refining and you may find that I don’t like what spit out but let me have it rephrase You know, maybe that one’s better. And I can go with that one. And I didn’t have to think about how to rephrase that information. Maybe it’s not grammatically correct, I can have it fixed the grammar, I didn’t look to see if it was, I think the grammar is fine. You know, maybe I want to be a little bit easier. Maybe you’re running information through like the Hemingway app, and you go on, it’s a little clunky, let’s, let’s make this a little bit easier to read. And so you can explain it to a fifth grader. And so sometimes I will have it kind of alternate between those things. Like maybe there’s a paragraph that I kind of like, but I’m like, I don’t know, that’s really not that good. I will have it, you know, simplify it explain to a fifth grader fix the grammar, I’ll kind of use those in succession with with each other. And it makes better copy that way, it makes things flow better, either for ads, or for emails, for blog posts, or even sales copy, it will generate that, it’ll, it’ll make it easier to read. And it’ll be at a lower grade level, which will mean more people will be able to read it, digest it, understand and take action, on on what that sales copy is most people don’t read at a very high reading level. So anything that we can do to make it easier for them, especially online, I mean, you look at a paragraph. And people their eyes just drool over. Whereas you look at sales copy, it’s sometimes you have two or three words, and then it’s another line break. And a lot of that is because we’re we’re visual creatures that will just skim through stuff so fast. And we don’t want to read long blocks of text.

Rich Schefren
And so when you’re working on a sales letter, like how much information do you put in there to guide it? Like, do you do one sentence? Are you doing multiple sentences like and what are you trying to give a description of the product? Like what’s the ideal from based on your experience?

Reed Floren
I think the the best thing is to kind of come up with a bit of a description on really what the product is, you know, maybe you, you can even have Jasper come up with what the product is, and have it come up with your outline of Oh, here’s what we should probably cover. But I would, I would do a little bit of market research. So let’s say that maybe you found a book that you like, and you can look at Amazon and their table of contents. And I was gonna say kind of what all the chapters are of that book, and go, Okay, that’s stuff that I want to hit on in my course, I’m going to take that book, and I’m going to kind of regurgitate it and make my own version of that book as a course with my own life story. But that’s my outline. That’s, that’s my general outline for my product. And so you might tell Jasper that you want to write a sales copy about a video program on how to do XYZ, and kind of here’s all the bullet points and you list the 20 different chapters of the book. They’re in there. And then you have it create the headline and create the introduction and create the the bullet points and the features and benefits and like an irresistible offer and a guaranteed you get it to do all that. And then you’re really just assembling it kind of like Legos, and you’re assembling your copy. And you’re building something out of out of Legos out of these, these copy elements, you’re not really writing anymore, you’re just piecing these different pieces together and assembling a new creation based off of what Jasper spits out. And so you may find that you know, certain commands from different ones like we haven’t even covered some of these like I’ve got a valdo Albuquerque 16 word sales letter done. I’ve got you know, Perry Belcher is 21 step sales letter. I’ve got other ones that I’ve been working on today like a Gary Halbert one I was working on today. And so you may find that different commands from from these different templates or recipes, if you will, that I’ve created are going to spit out better stuff. Because as I’ve played with it, I’ve found out better ways of using the commands or a better way of describing it to Jasper in in that makes it go. That’s, that’s why I’ve been putting out these recipes so other people can can take what I’ve done, and make it better. Because I firmly believe with 30,000 people in the group, someone smarter than I am. And they’re going to make things simpler or better, easier to understand. Or they’re going to just speak so eloquently to Jasper Jasper are gonna spit out wonderful copy time after time. And so, you know, Boss mode is really a brand new thing. It’s only been out for a couple weeks for people to use. And so I think we’re gonna see so much adoption of it in so many fields using it, it’s going to be so exciting with what we put together and how for my understanding, it’s going to be learning from what other people are doing and the copy it spits out is going to get even better as time goes on as more of us use it, because they can make tweaks and how the system works. And it’s going to spit out better content based off commands that people write for Jasper.

Rich Schefren
Got it and that makes sense. So the wide if you can’t find a book, what are some other ways to kind of get that general description? Like is it like, like if I’m doing like, let’s say I was working on a steel, our winters one, right? So I could type in like winning marketing strategies, just as a generic in like Google to see what comes up. And then like kind of cut and paste my way to a solid description that doesn’t really require like, you know, I mean, the way I generally describe it is, but I don’t know that this white Jasper really gets this is like strategies and Tat, you know, marketing strategies and tactics that are currently crushing it that the world doesn’t know about, right. But that generally, at least when I played with, it doesn’t really give it like as much as I need. And so like, there’s a book by Barry feg, winning marketing strategies, right and says, offers proven effective marketing and sales strategies that cover conceivable business situation, the book explains the tools of marketing and sales from selling an idea to management judging the merits of research, vital sales, promotion and communication tools and selling tips, which also isn’t that accurate, but I could like, kind of massage that to make it more, right. So it just seems like and maybe you know, off based on the question even because maybe I’m placing too much importance on like data rich, or like the text that you’re putting in there, but not knowing any better, at least for me, like that would seem to be what’s critical. The better you do, the better job you do have that piece, the more likely you are to get what you want.

Reed Floren
Exactly. So there are different tools. Like for instance, this one’s called SEO minion. And it can grab all the different like header tags. So I just picked a marketing article on Wikipedia. And it’s going to grab the the different headers, so like marketing was header one here. header two, we’ve got contents. And then we got like definition and concept and b2b and b2c. So this is telling it these, these would be different things that you may want to cover on something. And I know Wikipedia articles are kind of dry. So you may pick a blog post, like maybe we’ll go with like, one of Ryan dices ones. And we’ll do their blog. I’ll just click on this one, I haven’t clicked on it before, I’ll do SEO minion. I’ll have it, grab those headers, like here’s some different headers, I could show all of them. And that shows me all like, here’s, I guess a couple different steps they have, I could download that information. So it should download a spreadsheet. Let me download that. I don’t want to go into Windows, I’ve got Windows and Mac on here. Let me do it in numbers. And so I could take this information, I could paste that into Jasper and I could have Jasper expand and make my own version of this blog post. And the only thing that plagiarizing is is their outline. Right and I could change that outline. If I wanted. It gives me the starting point. I could have Jasper rewrite that I’d have something completely different. But that way you could create the the outline of your course or your blog post or your video, your podcast, whatever you want to do by looking at existing content. There’s there’s other summarization tools. I know what we talked privately about WordTune. And as there’s another one called Genie that I was playing with right before we got on this call, and they have a way of summarizing an article. So it kind of creates bullet points, very similar to how WordTune read does and grab information. And I was using it to create a summary of a sales page even. So I didn’t even have to read the sales copy. I was like, well, that’s kind of interesting. That might be a fun way to write an email that was kind of unique for a sales page that someone else wrote. Like, that might be a fun way to go. Oh, so that’s what AI thinks this page is about. Obviously, I’d want to know a thing or two about the product before I wrote my email. But it may give me a starting point to go. Oh, I’ll talk a little bit about this because AI thinks that part’s important based off the couple 1000 words in the sales copy. So I think that’s a lot of fun. With the tool. You could look at other courses like you could go to like Udemy and we could This is a fun way to do stuff. So let’s just grab something. This is programming stuff because I’m a nerd. But oh, well, we’ll click on one of these ones. And so it talks about it kind of has these bullet points of what you’re going to learn. But they also have this course content area. And this is kind of a table of contents on steroids because I can expand all the sections. And sometimes they go into real detail like before, it would have just been like introduction to HTML. And here, it covers each little video inside that lecture. And so I could copy and paste all of that, or I could use, I believe SEO minion will let me grab two. We’ll see. Sometimes it does, sometimes it doesn’t. It’s gonna grab those headings. And I could just copy and paste that into Jasper. And Jasper could start writing the basis of my course. Because each one of these elements, this is 55 hours of content. So each one of these could be their own product like this front end, web development is 42 minutes, well, that I could make my own kind of version of that part of the course, just off their bullet points. Now, I’d want to know a thing or two about the topic, obviously, this is a great way to go. People are not, there’s 142,000 ratings for this course, there’s 445,000 students. And these people are, I don’t know how much they paid for it. But they’re paying for this course. Obviously, they they were struggling to find free information on this, if they’re going to Udemy to to buy it. So I could buy this individual course.

And may get those price may not looks like it’s on sale right now today for $19. It’s normally $120 right now. So I know Udemy has flash sales every once in a while. But still, that’s a quite a bit of money for you know, so much putting up a course and putting it on Udemy. And so we could model that and then use direct response marketing principles to make better versions of these courses that we already see are popular online, in our niche in an area of expertise that we have, and know that here’s the stuff we need to create content on. Here’s how we’re going to make better sales copy. So we’re going to make more sales than these Udemy courses. Because we know marketing, we know how to drive traffic, we’ve got an email list, we’ve got relationships that we can call favours on and we can get those affiliates pushing sales for these information products that we’re creating. we’re basing it off of other people’s content and making it incredibly our own. And really expanding on it with Jasper and helping it guide great product research without having to you know, spend a bunch of time and money and effort researching your market, you can just do this and look at what’s selling already. And make your own version of it.

Rich Schefren
made sense? And what did you think of Jeannie? Did you like it better than then WordTune are now.

Reed Floren
I think it has potential. I know. They’ve got some lifetime deal on it. So I’ll probably pick up their lifetime deal. Just to see, I think it was on SAS mantra. And that’s how I found out about it. And so I downloaded that extension to see what it was. Where do you find it? It’s asked what? mantra mantra? Yeah, I think so I think that was the site. And they had some lifetime deal. It was like 80 bucks, I think for Genie, but it looks like it has some interesting summarization features. So I just downloaded their free Chrome extension to see what the Chrome extension could do. And I’m going to do a little more research and probably pick that up. Because it looks interesting, because anytime that you can give Jasper starting point, you’re going to create better content. And if I can have, if I can use a tool like WordTune, or Genie to, to create an AI summary of content where I’m not plagiarizing anyone, I’m much more comfortable using that as the basis of my content versus just copying and pasting someone else’s headers for their for their article or for their Udemy course and making my own version of it like I would, I would much rather have Eugenia WordTune summarize it. So I know, this is the stuff that’s really important. This is kind of the, you know, you’re at 20. net with looking at the outline. And then you’re kind of at 20, yet again, by having the outline summarized by an AI tool.

Rich Schefren
That makes total sense. That makes total sense. Yeah. And very cool. Yeah. And I could see how that would help quite dramatically. Is there a would you like let’s say you had like a summary of all those points, right? Like, would you then put all those points in or, like once again, And I’m like, you know, trying to understand what the best

Reed Floren
you could I know, when we talked privately, you were coming up with like podcasts on I think membership sites. And you could look at like maybe the top 10 articles, like blog posts about membership sites. And then you could use a tool like WordTune, or Genie to kind of summarize those. And so, you know, it creates a little blurb about each one, instead of you spending your time reading all those articles, which might take a couple hours, you could read those summaries in a matter of minutes, and go, Oh, I like that point. I like that point. I like that point. That’s an interesting stat. And then you’ve got your presentation. So you could do that in 20 minutes before your call, and you’ve got everything done.

Rich Schefren
That’s bad. I’d like that. All right, and what else should we cover? Any idea?

Reed Floren
will have any questions from people so far? I mean, I should be on here all day. So

Rich Schefren
all right, let’s see. Okay, could Jasper be employed to rewrite copy for a cookbook? Or is that beyond its paygrade.

Reed Floren
So my understanding of copyright law, and I’m not an attorney, the elements of the recipe where it’s like a tablespoon of sugar, that you can just copy, no problem. It’s the descriptive part of turn on the oven to 350 degrees, put, you know, three quarters of stick of butter in. And this is how you make the actual you know, apple pie or whatever. That is where you have to change it. That descriptive part is what you have to change with the ingredients list that I believe I’m an attorney, you can just use as isn’t verbatim, but it’s the description. So what I would do is I would take a cookbook that you like, and let’s say there’s a recipe that you really enjoy, I would take the description that they have, I would put that into Jasper and I would have Jasper rewrite that description. And now you’ve got your own apple pie recipe that should pass copyscape You shouldn’t have any legal issues with now consultant attorney, because I’m not one. But that’s how I interpret us copyright law. For how recipes work. It’s the ingredients list. It’s fair game, it’s just the description you have to change.

Rich Schefren
And what would you say is a feature that you know about? or? Yeah, that you know about or that you’re most excited about? That’s coming down the pike, or that you think is coming down the pike? If that makes sense? Well, I

Reed Floren
mean, really, the recipe thing is new. I think we’re gonna be so much with that, because I know they’re working on a lot of stuff with that. I know they’ve been putting together a jobs board. There’s a lot of people that don’t really want to learn how to master Jasper, but would like to hire someone to just create articles. So I think or create whatever content for them. So I think that has a lot of potential for people. I think, you know, some people that that want to do how the whole freelance thing they could get Jasper, learn how to use it, figure out some of these recipes. And they could make a full time living, just using these recipes and creating content for other people doing kind of that agency model, whether it be Fiverr, or Upwork, or actual, local businesses that they work with. And they could do sales letters, or blog posts or whatever, for these other people. And they’re just going to be using these recipes, maybe even make their own recipes. And they’re not going to have to learn a lot of the other marketing stuff and still make good money. So I think that has a lot of potential, I think the the recipes in and of themselves are going to be a lot of fun, because it’s, it’s so much fun. Like, I know I shared a stream deck profile with you a couple days ago. And for those that don’t know what that is, it’s basically a little push button tool to let you run macros on on your computer. And so you can push a button and it’ll open up Jasper, you can push a button, it’ll create a new document, you can push a button and it’ll start writing a blog post that kind of thing with with Jasper. And so it’s really a lot of fun. So we’re gonna see more of that, because I’ve seen other people take that idea and expand on I’ve seen people look at other people’s recipes, if you will, and they’ll put their own flair to it and improve it. I think we’ll have a directory of recipes. Maybe it’ll even be some recipes might be paid. I mean, what if, and what if, you know someone like yourself rich went in and goes, this is you know what I used to do whatever. Well, here’s a recipe that you might sell for, you know, 100 bucks or something, and we’re gonna buy that and you’ll maybe you’ll, you’ll, you’ll earn money from that. And that could be an interesting revenue stream. I think, you know, right now we’re kind of seeing them as the click funnel share funnel mode of operation where people are just going to share those if those could get tagged. To our affiliate ID, which I think they’ve figured that out. Now, I think that could be a really useful with recipes, because then you’ve got that viral aspect of sharing those recipes and also earning commissions from it. So really, it boils down to rest recipes and automation and where the whole community is going to drive things. Because I feel that the whole Jasper team is really, really good about, you know, pushing the needle forward and listening to their customers and creating new tools and improving their product based off the feedback from their user base.

Rich Schefren
Yeah, I totally agree. And this seems like a no brainer question. So might as well answer it. Well, let’s help. Yeah, well, let’s help SEO and for blog for e commerce website. So what’s the answer?

Reed Floren
Yes. So for instance, let’s say that you have like a Shopify store. And maybe you found a product on AliExpress. And I don’t know about you, but you see a lot of those, like Express descriptions. And they’re kind of clunky. And usually, it’s written by someone where English isn’t their first language, but it does give you a couple bullet points, there may be some misspellings. But you could copy that content, you could put into Jasper. And then you could have Jasper write a better product description, or have Jasper write like an AA, da for it, or a problem agitate solution for it. And you’re going to have better sales copy to have in your online store. You can also look at, say, maybe you want to be an Amazon affiliate, you could look at an Amazon listing, grab the description or grab a couple reviews, put that into Jasper and have Jasper kind of come up with your own content. And that way, you’ve got your own review of a particular particular product. And then you could start promoting that as an Amazon affiliate, or a Best Buy affiliate or a Walmart affiliate, or whatever, you’re promoting the sky’s the limit, there’s probably hundreds of 1000s, if not millions of affiliate programs now, and you could use this to improve on other copy other resources, you see, you could look at other people’s sites that are ranking for something like let’s say, I don’t know, if CLR winters has an affiliate program, let’s say that still our winters has a program and people had a like a review, like steal our winters bonus and review. And people search for that. And, you know, they got this whole long page, you could, in theory, take that content. And you could run it through Jasper and improve each section of it. And now you’ve got your own version of that product review and bonus that you could offer and start siphoning off some of those sales with people searching for steal our winners review. And you can do that for any product. And so that’s that’s a business model that, you know, if you figure that out, and you figure out either a recipe to do it or kind of a game plan, you can really systemize this where you could have like some Filipinos just creating all your content for you inside of Jasper. While you’re you’re doing whatever you want, it’s just a matter of figuring out Jasper and getting to that point. And then they could be creating kind of this content mill, if you will, and just creating all the content and marketing materials that you need. And then you just drive traffic to it. And that could be another person that focuses on the SEO or the paid traffic methods or focuses on growing your email list, there’s so much that you can do with it. It really just takes a lot of the heavy lifting of the creative juices off of you. So you can focus on other things in your life that you enjoy doing more.

Rich Schefren
And that made sense to me. And the so by I’m just trying to think of other valuable questions to ask you as we have you for you know, you won’t be here. Next, you won’t be here on Thursday. So the

Unknown Speaker
would

Unknown Speaker
would you like?

Rich Schefren
Do you think like once you get, like, at your level, right? Like, if you were right, like if you were working on a project that you really cared about, like the outcome, right, like a sales letter, like, how much time would you spend on research ahead of time to put in the right words, how much time would you spend with a recipe kind of tweaking it and you know, like, you know, so that you left with something that you could really use, like whether that’s really use from a standpoint of a shitty first draft or like, what whatever your bar is for the output?

Reed Floren
Yeah, um, usually, I think this boils down to anything with marketing. It’s all about knowing your customer, knowing your audience, knowing your what they need, what their hot buttons are. So I would almost say 90% of its research. And that goes with any sort of writing any sort of marketing. The more that if you understand your customers better than they understand themselves, you’re going to make the sale. So if you can Do that and you can figure out what they really want and what problems they need solved, you’re going to be so much further ahead of the pack. And a lot of that can be automated with tools, you know, things like Genie or WordTune, or SEO minion, you can have it, you know, download a lot of that data. There’s, there’s tons of other tools out there, that that can download this information. And you could, you know, put it in some sort of like word cloud, if you will, and see what the most popular words and phrases are. You could use like helium 10, and look at the different reviews on Amazon and see what the good and bad reviews were and what were the most the common things. And that way you can make a better product for things, there’s so much that you can do.

Rich Schefren
Right, like, you know, it’s like, I get that right. But like, you know, I know the internet marketing community pretty well, but I don’t know necessarily what to put into, you know, into Jasper to get the output that I want, like, and I don’t know, you know, do I, like I don’t, because it’s this open space above, right? Like, you know, I don’t know how to get Jasper to know that like, okay, now I’m writing about the prospect do not write about the prospect, but this is the information about the prospect, like, these are their problems, like I don’t like and maybe I’m thinking about this in like, like to detail of a way I tend to over process that way. But, um, but like, yeah, I’m not just because I know, it doesn’t mean I can get that into Jasper. And, you know, it’s like, yeah, like a steal our winners like, what? Like it, I feel it’s a solution where most people are time pressed, right, but we’re delivering winning strategies. The alternative is courses they take too long. But like, you know, most people like, Where, where does all that information go so that Jasper can really leverage it, right? Because we’re talking about something that, you know, there’s not like a lot of corollaries to what we deliver. And so there’s, like, when I try and put stuff in, if I, if I use steel, our winters, like steel then becomes like a focal point. And it’s not right, like winning marketing strategies, delivered to marketers every month, like I don’t know what to put in there. And so that’s where my frustration comes from. And I’m, I don’t know if other people are frustrated in that way or not. But like, since I’m not seeing any other questions, I might as well ask my personal questions

Reed Floren
that are away with those, that’s totally fine. What what I think of still our winners, is it’s really like condensed actionable marketing strategies from like millionaire marketers showing what’s working in the trenches right now. And they’re not going to get access to information anywhere else. So it’s kind of exclusive, timely training for very implementable stuff. It’s almost like attending a high level mastermind and someone’s sharing their biggest, brightest best tip right now that’s working. And so I think, putting some of that information into this content description brief part, you have up to 600 character here, kind of describing exactly what steal our winners is. And maybe not using the phrase feeler winners, but just exactly what it is, would be a good way to guide Jasper, for your for your swing.

Rich Schefren
So is the stuff on the left there? Like do those hold more weight less weight equal weight to what’s above? Like, do you like, Is there any kind of

Reed Floren
breakdown? I don’t know. I don’t know what the percentage is. I know, I can turn those on and off as time goes on. So if I don’t want to reference some of this material, I can change it. I can edit this on the fly. And I know that I don’t use this section A whole lot myself. But I know the the Jasper team likes using this section. So I believe that there’s some strong benefits to using this. I, I would, I would imagine that they’ve put a high weight towards what’s in here. But I don’t know.

Rich Schefren
And this is a good question. Like it actually opens up something like and then we’ll get to Christopher’s Okay, so as Jasper has only covered templates on the internet, how and only up until 2019. Will that be updated? For example, Jasper would not know about stealer winners, and I was thinking, yeah, I wouldn’t know about CR winners, but it probably also wouldn’t know about COVID. Right, like if it was unless they’ve been updating it somehow, like anyway, right? Like it was.

Reed Floren
And at some point, I’m sure it’ll eventually get updated. That’s really Yeah, of course. Yeah. Right issue. It’s extremely expensive. To do that. I think it cost multiple millions of dollars, several millions of dollars to do GPT three. So at some point, that may get updated, what you can do is you can kind of give it a little bit to go off of, like, for instance, I’ve taken like a news article and popped it in and get can, you know, summarize it or expand on it or continue to the flow of that article. And I’ll have stuff that it doesn’t know about, you know, right, the latest iPhone or, you know, COVID-19, or whatever, something new like we coming out, it would have had no idea about that in 2019. Right, but I gave it a information that it can kind of mimic where that conversation was going, where that text is going and expand on it, or expound on it and make better content because of that. And I don’t have to do any thinking. It’s really just Jasper doing it and go, Oh, that makes sense. Or whale that’s way off and tweak it a little bit with whatever your knowledge of the topic is. So that that’s a really it goes back to the whole like garbage in garbage out, the more you can feed it and the more detail you can give Jasper the better.

Rich Schefren
Make sense. And so Dr. Roman wants to know, what’s the best strategy to write a book from scratch Genie or word turn WordTune thrown into Jasper question mark.

Reed Floren
So really, what I what I would do with that, there’s a book by Darby Rollins and Zachary Stratford called published with Jasper. And they actually use Nerdist to write the book, they’d actually be good to have on rich. And they, they really walk through kind of step by step day by day what to do over the course of seven days, they also have like a masterclass coaching program on on how to do that as well. And that goes in more detail. But basically, they talk about kind of how to research your book on on day one, and how to create your, your outline on day two. And day three is like actually writing the book. And then you know, like day four, or 567, or, you know, kind of some editing and doing your cover and putting it up on Amazon and all that kind of stuff. And so, basically, it’s really researching what is working in your existing market? What, what are the kind of common themes of different books in your market? And what are some of the things that you need to hit on. And that may be using a tool like helium 10, and I’m really digging in to, you know, some of those books on Amazon, it could be looking at the table of contents, it could be looking at the reviews, that’s gonna help you create better books and better content than someone that’s just throwing spaghetti at the wall. And so you create your outline, you create your table of contents, if you will. And then you use Jasper to write and expand, and you could interject some of your own personal anecdotes and stories about said topic. Because your office isn’t going to know that information. And you could have you could even give Jasper, just a couple bullets on that. And Jasper is going to make it a better story than what you’re going to come up with. And you have that information. You put that in your book, and then you’ve got a book that you can sell and start marketing online. Now you’ve got this printed book, and that opens a lot more doors for you. It might open speaking engagements or, you know, just other opportunities for you. Because you have this publish book or see you in a different light, you can become that expert, you’re elevated to a whole new level of status because you have that authority. You are now at an author. That’s where author comes from. It means authority.

Rich Schefren
Yep. And so what were the names of the people that you recommended that maybe dark

Reed Floren
Darby Rollins in Zachariah Stratford, they wrote that together. So Darby is a expert, Jasper user. And Zachariah, owns or runs a company called the book patch. And that’s like a self publishing kind of thing. And they’ve published like 60,000 books or something, like different book titles. So seems to know what they’re doing. Very cool. And you’re friendly with them? Yeah, yeah. I’ve been on there. I’ve talked to their group several times. Oh, cool. Yeah. If you can make a connection for me. That’d be great. I’d love that. Yeah, I’ll do that.

Rich Schefren
So anything else that we should cover? Or we can wrap early? Like if you know, it’s unless there’s something pressing on your side that you think we should still cover?

Reed Floren
Ah, not really. I mean, if there’s any questions from you, or all these people, totally fine. Otherwise, I’m good. I think the you know, they can go to my website, they should sign up for a trial of Jasper. They can go to my website and get some of these recipes. And there’s more recipes being put up all the time by myself and others.

Rich Schefren
Take a screenshot it’s I am review and bonus com forward slash Jasper hyphen recipes. And you get the trial here, you’ll get 10,000 free words, written by Jasper guided by some of the stuff that we did today, so very cool, man. And Dr. Oberman, put the link in there and awesome. So read, this has been a pleasure. And, you know, I want to thank you for like not only for helping us here, but you’ve really helped a lot of people. I mean, I hear your name all the time. And it’s kind of become synonymous with Conversion.ai. You know, when I was talking to Molly Mahoney, she was singing your praises saying like how awesome it is to log into the Facebook group and see you develop another recipe or another strategy for getting the most out of Conversion.ai eyes. So they’re very fortunate to have you as a power user. I can say that for sure. Thank you, rich.

Reed Floren
Thanks for having me. It was my pleasure to be here.

Rich Schefren
Very cool, man. Well, we’ll talk soon. I’d love it if you could put me in touch with Darby and Zachariah. And yeah, you should be following what this gentleman has to say if you’re not, if you’re if you use Conversion.ai. And you’re not a part of the Facebook group, you should, that’s where Reid shares a lot of this stuff. And there and on his website, and there’s just a lot of activity in that group. So it’s a good group to be a part of, and yeah, just Thanks, Reed. This has been awesome. Awesome.

Reed Floren
Thanks again, rich.

Rich Schefren
Alright guys. Well, I will end here and the higher profits beyond we’ll be back on Thursday where I’ll be talking about copywriting but I’m not sure yet. What part of copywriting I’m going to talk about kind of depends on what I’m in the mood for. Ryan wanted me to cover research which would fit very well into what you’re talking about. But I just don’t know if I’m up for talking to hours about copywriting research, I might want to talk about something else. So we’ll post a thumbnail tomorrow or sometime towards the end of the day tomorrow and we’ll keep everyone I guess. In the dark, it’ll be like an open loop until tomorrow. So until then, until Thursday, tire problems beyond Rich schefren and Reed Floren signing out.

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