In the realm of business, the magnetic pull of success can often be elusive, requiring astute decision-making and strategic maneuvers to achieve. Such was the case with the magnetic marketing acquisition by ClickFunnels, a journey that has proven to be a testament to the power of innovation and adaptability.
Like a magnet, ClickFunnels drew in the expertise and resources of Dan Kennedy’s company, Magnetic Marketing, in a move that promised to propel both entities to greater heights. A meeting between the ClickFunnels and Magnetic Marketing teams set the stage for a transformative discussion on the company’s progress and plans.
It was revealed that a decade of neglecting ads had led to stagnant growth and discontent among stakeholders. However, a renewed focus on nurturing existing members and attracting new ones through a carefully crafted funnel strategy proved to be the catalyst for change.
With the relaunch of the No BS Letter, a monthly print newsletter, accompanied by additional enticing offerings, the acquisition bore fruit, bringing in a substantial influx of new subscribers and elevating the average order value. This data-driven approach, coupled with a newfound commitment to advertising, has solidified the magnetic marketing acquisition as a resounding success, demonstrating the power of innovation in the business landscape.
Key Takeaways
- The acquisition of Magnetic Marketing by ClickFunnels was well received and the team flew them to Boise, Idaho for a meeting.
- The company hadn’t run ads in a decade, resulting in no new members, disgruntled people, and burned affiliate partnerships.
- The focus was on taking care of existing members and getting more people in, through the reintroduction of the successful Mifkey offer.
- The launch of the Mifkey offer was exciting and successful, with over 4100 people signing up for the newsletter and ads consistently bringing in new customers.
The Acquisition
The acquisition of Magnetic Marketing by ClickFunnels was a significant milestone for the company, setting the stage for a transformative journey towards success.
The acquisition brought numerous benefits to ClickFunnels, including the acquisition of Dan Kennedy’s company, Magnetic Marketing, which provided valuable expertise and a well-established customer base. Additionally, the acquisition allowed ClickFunnels to expand its reach and tap into new markets.
However, the acquisition also presented its fair share of challenges. The company had to address disgruntled individuals and burned affiliate partnerships from Magnetic Marketing’s past. Furthermore, there was a need to reestablish the company’s advertising efforts, as it had not run ads in a decade, resulting in a lack of new members.
Despite these challenges, ClickFunnels was determined to overcome them and focus on nurturing the community of entrepreneurs by developing a funnel to fuel the company’s growth.
The Meeting
During the meeting, the team gathered to discuss the company’s recent developments and assess its progress over the past decade. The primary focus was on identifying meeting outcomes and formulating strategies to nurture the community of entrepreneurs.
The team recognized the need to address the lack of new members, which was a result of the company’s failure to run ads for the past ten years. Additionally, there were concerns regarding disgruntled individuals and burned affiliate partnerships.
To overcome these challenges, the team decided to bring back the successful Mifkey offer, which was designed to attract individuals to the monthly print newsletter, the No BS Letter. They revamped the newsletter by adding a comic, featuring in-depth content on funnels and online marketing, and including the Midas Touch course for free.
The goal was to create an irresistible offer and provide a unique experience that would nurture the existing community and attract new members.
The Revamped Offer
To enhance the value of the Mifkey offer, the company incorporated various valuable assets, including additional courses and books, to create an enticing and unbeatable proposition for potential members.
The redesigned newsletter played a crucial role in making the offer irresistible. It now featured a modern design with added elements such as a comic and in-depth insights from Dan Kennedy on relevant topics. The behind-the-scenes content on funnels and online marketing provided a unique and exclusive experience for members.
Additionally, the inclusion of the Midas Touch course for free added further value to the offer. By incorporating these elements, the company aimed to create a proposition that couldn’t be found anywhere else, making it impossible for potential members to resist joining.
The Launch
The launch of the revamped Mifkey offer was a pivotal moment for the company as they implemented various strategies to attract new customers and maximize revenue.
The team closely monitored the launch, refreshing stats every 15 seconds to track its progress.
The introduction of the $2500 upsell proved to be a success, with the first sale coming through this offer. This upsell significantly increased the average order value, demonstrating the effectiveness of the revamped Mifkey offer in generating higher sales.
The launch also saw over 4100 people signing up for the newsletter, indicating a strong interest in the offer.
Additionally, the company turned on ads after the launch, consistently bringing in new customers and further expanding their reach.
The data-driven approach and successful implementation of upsells contributed to the overall success of the launch.
Frequently Asked Questions
How did ClickFunnels acquire Magnetic Marketing?
The acquisition of Magnetic Marketing by ClickFunnels was a strategic move that propelled the company’s success. ClickFunnels acquired Magnetic Marketing, led by marketing guru Dan Kennedy, to expand its reach and tap into their expertise.
The acquisition was well-received, and a meeting was organized in Boise, Idaho to discuss the company’s progress over the past decade. Recognizing the need for new members and addressing disgruntled individuals, ClickFunnels decided to bring back the successful Mifkey offer, which aimed to attract entrepreneurs to their monthly print newsletter, the No BS Letter.
By revamping the newsletter with modern features, providing exclusive content, and including complimentary courses and books, ClickFunnels aimed to create an irresistible offer and nurture a thriving community of entrepreneurs. The acquisition was followed by the implementation of a comprehensive funnel strategy, the launch of a sales video, and the coordination of an affiliate launch with Dan Kennedy’s affiliates.
The results were impressive, with over 4100 people signing up for the newsletter and a significant increase in average order value. ClickFunnels’ decision to acquire Magnetic Marketing and their strategic efforts to scale the funnel proved to be a transformative and rewarding journey.
What were the main topics discussed during the meeting in Boise, Idaho?
The main topics discussed during the meeting in Boise, Idaho included meeting highlights and key takeaways.
The team also discussed strategies for marketing success and growth opportunities.
They focused on what had been happening in the last 10 years and what was working/not working for the company.
The team’s main focus was on taking care of existing members and acquiring new ones through the Mifkey offer.
The Mifkey offer included the monthly print newsletter, the No BS Letter, along with additional courses and books.
The goal was to provide an irresistible offer and an unparalleled experience for entrepreneurs.
How did the company redesign the No BS Letter newsletter to make it more modern?
The company redesigned the No BS Letter newsletter to make it more modern through a systematic redesign process and the implementation of various modernization techniques.
They added a comic section to make it visually engaging and included in-depth articles by Dan Kennedy to provide valuable insights.
Additionally, behind-the-scenes content on funnels and online marketing was incorporated to cater to the interests of the target audience.
The newsletter’s layout, graphics, and branding were updated to give it a contemporary and visually appealing look.
What additional content was added to the No BS Letter newsletter?
As part of the redesign of the No BS Letter newsletter, additional content was included to enhance its appeal and modernize its format.
One example of the additional content is the inclusion of a comic section, which adds an element of entertainment and visual engagement for the readers.
Furthermore, the newsletter now features behind-the-scenes content on funnels and online marketing, providing valuable insights and practical knowledge for entrepreneurs.
This design revamp and the inclusion of diverse content make the No BS Letter more engaging and valuable to its readers.
How did the launch of the revamped offer and funnel impact the company’s growth and customer acquisition?
The launch of the revamped offer and funnel had a significant impact on the company’s growth and customer acquisition.
The implementation of the Mifkey offer, along with the redesigned No BS Letter newsletter and additional courses, resulted in a substantial increase in revenue.
The average order value saw a dramatic increase, indicating successful conversion rate optimization.
Furthermore, the introduction of ads after the launch consistently brought in new customers, further contributing to the company’s growth and success.
Conclusion
The magnetic marketing acquisition by ClickFunnels proved to be a transformative journey, marked by strategic planning and innovative approaches.
By refocusing on existing members and implementing a powerful funnel, they were able to attract new subscribers and increase average order value.
The launch, though challenging, garnered remarkable success, with over 4100 new subscribers.
With ads now in full swing, the company continues to acquire new customers consistently.
This acquisition can be likened to a phoenix rising from the ashes, symbolizing the revival and triumph of Magnetic Marketing.
