Introduction:
Video marketing is one of the most cost-effective ways to drive traffic to your web properties. In fact, the marketer on a budget who is looking to drive traffic to his/her blog should always consider video marketing first… on YouTube.
Not only is it free to set up an account and post videos, but Google tends to favor YouTube videos in the search results – which is understandable since Google owns YouTube.
Getting your videos ranked on Google and YouTube will require you to have some knowledge of search engine optimization (SEO). While your video may rank on YouTube, that doesn’t necessarily mean it will rank in the Google search results.
That said, it’s still easier to rank a video than a blog post on Google.
In the past, you’d have to reverse engineer the successful top ranking videos to figure out what they were doing right. It was a time-consuming painstaking process, and even then, you couldn’t really get all the answers.
Nowadays, life is a lot simpler thanks to TubeBuddy, which is considered the best YouTube SEO tool on the market.
Let’s see why thousands of marketers are leveraging it to rank their videos well on both YouTube and Google…
The Pros
- It’s free
You can install TubeBuddy for free – though its features will be limited. However, it’ll still provide you useful information and you can get a hang of how the tool works.
- Easy installation
You can install TubeBuddy in minutes. It’ll be linked to your channel and will give you all the info you need. There are tutorials showing you how to set it up and use TubeBuddy. But in most cases, you’ll figure it out in no time at all because it’s so simple and intuitive to use.
- Tons of features!
Despite a very unassuming appearance, TubeBuddy is packed with features that will help you optimize your videos. Here are just a few of the features…
- You’ll be shown suggested tags to use in your videos to rank them better.
- There’s a keyword explorer tool to help you find more keywords.
- A thumbnail generator for you to create thumbnails for your videos.
- There’s a video topic planner to ensure that you never run out of topics.
- Stats provided by TubeBuddy will show you when is the best time to publish your videos.
- You can publish your videos straight to Facebook.
- You can A/B split test your videos so you can keep the high converting one and ditch the other.
- Bulk processing your videos and posting them on YouTube is super easy with TubeBuddy.
- Wondering about viewer retention? TubeBuddy gives you insights into this metric too.
By now you’ll realize that this tool really packs a punch! Can you even afford to be without it if you’re doing video marketing?
- Affordable
If you’re wondering how much all of this is going to cost you, don’t panic. It’s only $7.20 a month, and if you have less than 1000 subscribers, the price drops to $3.60 a month.
Even newbie video marketers on a tight budget will be able to afford TubeBuddy.
The Cons
There are not too many cons here. One could probably say that while TubeBuddy gives you the data and insights you need, it doesn’t really tell you what you need to do. You’ll have to figure that out on your own. So you might want to get a proper video marketing course for that.
You’ll also need to buy a new license for each channel you’re using TubeBuddy on. So, if you have multiple channels, the costs can add up and it can get tricky managing them.
Other than that, there are really no disadvantages of using TubeBuddy.
Should You Get It?
This tool is a MUST-HAVE if you’re doing video marketing.
The features are so useful that not only does it help with your SEO, but it also increases your productivity while helping your channel grow and gain popularity.
If you monetize your channel effectively, it’s just a matter of time before you start earning well. TubeBuddy is one of those tools that will make all the difference.
Get it and take your video marketing to the next level!
